Job vacancy BTL Manager

Education:- BA in marketing Management or related field of study

Experience :- 4 years’ experience for in Marketing/Sales positions out of which the 1 year must be in managerial /Supervisory position. 

Major skill requirement:

-          Analytical skills

-          Communication skill

-          Creativity

-          Decision-making skills

-          Interpersonal skills

-          Attention to detail

-          Must multi-task 

-          Leadership skill

-          strategic thinking

-          problem analysis and problem-solving skill

-          team-leadership

-          persuasiveness skill

The BTL Manager is responsible to develop and set BTL strategy and operations. Manage and develop of projects- in-store activities, events, market activation, visibility work, roadshows. Develop campaign that will create an impact on sales and visibility coverage.

Role and Responsibilities:

• Planning, implementing, and promoting yearly marketing strategy
• Planning & managing ground activation & promotions
• Supervise and coordinate events along with event team
• Lead the execution of projects and ensured the implementation and delivery
• Prepare and execute in store campaign ideas
• Manage the overall activity of BTL agency from start till end
• Leading and developing the BTL team
• Budget planning and reporting evaluations
• Responsible for setting up of strong network of vendors / Agencies for various promotional activities planned for the respective regions.

·       Monitor, analyze, and report on the performance of BTL campaigns to measure effectiveness and ROI.

·       Provide insights and recommendations for optimizing campaign performance and improving future BTL initiatives.