Job vacancy Sales Representative

Snap Plaza 8th floor, Bole Next to The Millennium hall, Addis Ababa
  +251 11 667 3324, +251 92 491 0847

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Awash Wine Share company
Job Type
Job Status
Full Time
28 February, 2023
Job Title

Sales Representative

Job Location
Job Presentation

Bachelor’s degree in management, marketing Sales or Related


2 years and above in Sales and Marketing areas

Fluency in English and local language of the working places are essential.

Wine making has been a part of the Ethiopian culture for more than a millennium, dating back to the Axumite era. Although this traditional method has survived all that time, the methods, quality, and variety stayed the same. In 1943 GC (1936 Ethiopian Calendar), a Greek family started the first winery in Ethiopia and followed by an Italian family who established their winery at Mekanisa. The two ventures where nationalized in 1973 and regrouped in one entity that was named Awash Wine. Since that time, we have grown to be one of the country’s most loved brands-a market leader that is interwoven with the cultural fabric of the county.

Job Summary

A Sales Representative is responsible for collection of orders for Awash Wine products, provide POS materials and services to customers. The job holder ensures availability by taking orders, checking displays inquires issues or complaints from customers. Generates sales by communicating consumers about what the company provides and acts as a point of contact between company and consumers. He/She works with customers to identify their needs, create solutions, and ensure a smooth sales and distribution process. At the same time, he/she needs to find new sales opportunities to ensure product availability at all possible points of consumption. He/She is also responsible for the execution of all brand building activities in his/her assigned territory within the Region.

Job Duties and Responsibilities

  • Serving as the first contact person of the company
  • Build sound customer relation ship
  • Servicing existing customer base through planned call schedule
  • Resolving customer queries and complaints within the expected timeline
  • Having a thorough understanding of the customer in his/her own area
  • Daily follow-up of Agent’s sales force and consistent review of delivery frequency per outlet
  • Ensure product availability in all potential outlets of his/her area
  • Drive daily sales volume to achieve the target
  • Conduct trade executions (merchandising, availability, price, POSM, must have SKUs) and initiate sales orders as per Awash standard
  • Receive and handle objections of outlets
  • Prepare and communicate all required reports in accurate and timely manner
  • Advise on adherence of FIFO stock movement method at outlet level
  • Actively participate in selecting, executing, and reporting of outlets for promotional activities to be conducted in his/her area
  • Support Agent to increase sell-out performances
  • Assist in developing route plans, ensure route, and price adherence of Agents
  • Check whether the outlets are properly visited as per the route plan
  • Ensure proper communication of Recommended Retail Prices (RRP) of the company products to outlets
  • Assess the market and reflect on competitor activities in the area that require counter strategy
  • Follow-up and report on activities that disturb the market (under/over pricing, transshipment, hoarding, etc..) in the regional area
  • Support in identification, collection, and replacement of defective/damaged products
  • Assist in proper allocation and distribution of POSM to outlets
  • Implementing and respecting all tasks in compliance with standards and respecting all the set parameters by the system.
  • Keeping records and documentations in compliance with the standards. 
  • The job holder is responsible to follow all SOPs and safety protocols of the company while doing his/her job.
  • Attend monthly regular team meetings and share thoughts and ideas with colleagues.
  • Performs other related tasks as assigned by the immediate supervisor.

Reference number
Valid Till
6 Mar, 2023

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