Job vacancy Re-Advertise Sales Force Automation Coordinator

Snap Plaza 8th floor, Bole Next to The Millennium hall, Addis Ababa
  +251 11 667 3324, +251 92 491 0847

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Dashen Brewery Share Company
Job Type
Job Status
Full Time
23 February, 2023
Job Title

Re-Advertise Sales Force Automation Coordinator

Job Location
Job Presentation
  • BA Degree graduate in It, Sales, Marketing, Business Management, Business Administration & Information System, Management & Information System or related fields.

  • At least four years of experience in managing automation system in FMCG ideally beverage industry.

Key competency & Behavioral Skill

  • Excellent in Excel and manipulation of bulk data
  • High analytical skill of manipulating data and produce decision support reports
  • Innovation – bringing creativity It solution to the workplace;
  • Able to influence and work in multi-functional teams;
  • Great attention to detail, highly organized yet able to see the “big picture”;
  • Ability to understand and communicate with all stakeholders;
  • Understands implications of own and team’s actions on the business
  • Initiative / Decision Making
  • Able to communicate in English efficiently 

                                                              EXTERNAL  VACANCY ANNOUNCMENT

Dashen Breweries is a major player in the rapidly developing Ethiopian Brewery market. Our Vision is to be Ethiopia’s Number One Brewing Company and our Purpose is to “Delight Consumers, Enrich Communities and Enhance Ethiopian’s Progress”.

Our flagship Brands, Dashen , Bale’ageru and
Jano are renowned for their great taste and quality. In addition to our Brewery in Gondar, we have a new leading edge Brewery at Debre Birhan, the first of its kind in Africa. Given the continued growth and future expansion of Dashen Breweries, the following opportunity exist.


Job Title

Sales Force Automation Coordinator (Digital Specialist)


Addis Ababa

No. of Positions


Term of Employment


 Job Summary: -

Responsible for end to end sales automation system of the company. Responsible for leading the new development of sales automation system of commercial department.  Leading the critical phase of shifting the paper based work flow of the company to automated system considered as a tools for quick and easy decision making of the sales management team. Focus on a developmental journey of the system that focus on building competency of the entire sales team for understanding and using the system as a decision making support tool.  The job requires comprehensive integration of the sales team automation system to key distributer system for taking order generation and placement as a key phase. The role will lead periodical regional base or country wide EDS and integrate the result to SFA of sales force and KD system.  

Key Responsibilities

  • Develop and lead sales force automation strategy of the company by assessing the paper based work flow starting from plan, execution up to reporting.
  • Develop and lead the KD sales force automation and create clear integration with the company system.
  • Lead capacity development training of sales team and KD staff
  • Lead the output of the system for decision making process periodically
  • Provide daily, weekly and monthly actionable report for the sales management staff 
  • Monitor KPIs
  • Establish, build and maintain good working relationship with KD sales staff for effective integration of Dashen requirement with KDs
  • Manage SFA related inquires on a daily basis
  • Manage Dashen agreement with 3rd party for effective delivery of agreements
  • Work on understanding the market dynamics for effective up to date sales automation system implementation
  • Support the sales team on filed for effective understanding on the system
  • Work on understanding the key competitors’ sales automation system and make sure that our system is our competitive advantage
  • Custodian of the EDS data, from gathering, manipulating, segmentation and developing RTM guidelines
  • Gather Insights into market trends, competitor activity and business intelligence reporting 
Reference number
Valid Till
8 Mar, 2023

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