Job vacancy Regional Sales Manager

Snap Plaza 8th floor, Bole Next to The Millennium hall, Addis Ababa
  +251 11 667 3324, +251 92 491 0847

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Awash Wine Share company
Job Type
Job Status
Full Time
14 February, 2023
Job Title

Regional Sales Manager

Job Location
Job Presentation


Bachelor’s degree in marketing, Business Management, Management, Accounting, and related fields.


5 years’ experience in field sales out of which 2 years’ experience having supervised sales representatives and distribution teams with a sales target responsibility.

Wine making has been a part of the Ethiopian culture for more than a millennium, dating back to the Axumite era. Although this traditional method has survived all that time, the methods, quality, and variety stayed the same. In 1943 GC (1936 Ethiopian Calendar), a Greek family started the first winery in Ethiopia around followed by an Italian family who established their winery at Mekanisa. The two ventures where nationalized in 1973 and regrouped in one entity that was named Awash Wine. Since that time, we have grown to be one of the country’s most loved brands-a market leader that is interwoven with the cultural fabric of the county.

Job Summary

The role holder is responsible to manage the sales force and the resources in a way that will meet the sales plan of Awash Wine SC. Effectively and Efficiently. Asses the Market and competition and organize the data or information, sales intelligence to propose a remedial action plan/strategy.

Job Duties and Responsibilities

§  Create regional sales plans and targets in alignment with business objectives

§  Conduct periodical visits to Agents and outlets under his responsibility and produce visit report

§  Drive sales volume to achieve sales target set for the region

§  Close follow-up and monitor performances and activities of Area Sales Manager/Regional  Sales Supervisor under his supervision

§  Ensure all required reports are communicated in accurate and timely manner

§  Evaluate Agent and internal sales team performances

§  Report on regional sales results

§  Ensure price and distribution territory adherence of Agents

§  Support in forecasting monthly, quarterly, and annual agents’ sales volume

§  Identify hiring needs, select, and train new salespeople

§  Prepare and review the annual budget for the area of responsibility

§  Analyze regional market trends and discover new opportunities for growth

§  Address potential problems and suggest prompt solutions

§  Participate in decisions for expansion or territory adjustment

§  Suggest new services/products and innovative sales techniques to increase customer satisfaction

§  Liaison between Finance, Customer service, Sales operations, Marketing and Agents for smooth functioning of the business

§  Assess the market and reflect on competitor activities that require counter strategy

§  Perform the required administrative tasks

§  Recruit and manage agent network

§  Coach and develop Area Sales Managers/Regional Sales Supervisors.

§  Follow-up employee’s attendance and report to Human Resource department.

§  Arrange and lead the monthly department team meeting and share points raised to concerned individuals and departments.

Reference number
Valid Till
20 Feb, 2023

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