Job vacancy Terms of Reference: Marketing/Branding Consultant

Snap Plaza 8th floor, Bole Next to The Millennium hall, Addis Ababa
  +251 11 667 3324, +251 92 491 0847

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Job Type
Job Status
Full Time
12 August, 2022
Job Title

Terms of Reference: Marketing/Branding Consultant

Job Location
Job Presentation

We are looking for an outstanding motivated senior branding and marketing consultant or team of experts with technical experience branding and marketing of private local manufacturing companies preferably in the garment/textile sector and also interested to work with SMEs in the sector. We look for an expert having the following profile:  

  • Undergraduate degree in Marketing, branding or communication or related field from a recognized Institution and a professional qualification such as CIM or any other qualification. 
  • A minimum of 10 years’ experience in the field of brand and communication development activities.  
  • Must demonstrate and evidence relevant technical experience and experience related in developing branding and communication of similar activities in Ethiopia 
  • A great portfolio that shows a history of branding and communication success
  • Strong copywriting and communication skill
  • Experience of working with SMEs branding and communication  
  • Good written and oral skill (English)
  • Ability to work in a team
  • Excellent ability in client communication

Applicant’s activities and Justification

Implemented on behalf of the German Federal Ministry for Economic Cooperation and Development (BMZ), the Special Initiative Jobs  on Training and Job Creation under the invest for Job brand(SI Jobs) program of Deutsche Gesellschaft für Internationale Zusam- menarbeit GmbH (GIZ) is promoting job-creating growth in selected sectors in Ethiopia. The SI-Jobs targets private sector development for economic clusters in selected geographical areas and promotes sustain- able investments that leads to more employment.

The sequa gGmbH implements the SME Grant Scheme in Ethiopia on behalf of the GIZ Invest for Jobs Scheme. The SME Grants Scheme targets SMEs, mainly in the textile/ garment sector. The overall objective of the SI-Job is to increase innovation and productivity in selected SMEs in the textile/ garment industry in Ethiopia in a way that creates jobs. The growth of the private sector plays a crucial role in the overall growth of a nation.

Established in 2017, Lula Embroidery Service is a company that produces high quality embroidery for a premium customer in Ethiopia. The company focuses on quality rather than reduced prices, on a market that looks for superior product, bridging the gap between more expensive imported garments and lower quality local manufacturing.Lula Embroidery is currently looking for a marketing/branding consultant that will help improve the companies marketing/branding strategy.

Specific Tasks

  • Develop Lula Embroidery brand, including brand identity and other marketing contents to increase customer recognition of the brand
  • Identify and target new customer segments to increase overall sales and revenue generated
  • Develop content for Lula Embroidery pages social media content and manage the pages to receive and address customers queries
  • Local market study for the formation of branding and communication strategy in a business context, brand context and communication,
  • Developing branding and design its execution plan for the enterprise
  • Designing market communication concept
  • Undertake research on customer perception of the developed brand and propose strategies to further improve the brand.
  • Product branding and packaging attributes required for candy to sustain in the local market
  • Train company staff on customer service and understanding of the whole marketing strategy 

Working Condition

Delivery time of all documents is expected from 30 days after signing of contract.  The enterprise will be available to cooperate at full capacity for the expert and provide data and information available at their premise. 

For More Information Click Here: Branding_Marketing_Expert_TOR.docx

Reference number
Valid Till
15 Aug, 2022

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